1) Why Demand?
Demand constitutes the essential factor that enables one to learn one’s own mother tongue, a person learns to speak by making demands beginning from infancy.
On the other hand, political polarization and all related deepening worries, all language-manipulating effects like hate speech take place on this ground of demand values.
To give a famous example, the distinguishing feature of the word “headscarf” from the word “turban” is the demand value that it carries.
So for instance it’s possible for us to endeavor to help someone who says “Headscarf…” We look around us, we search the cabinets, we empty the drawers and we have a hope to finally find what she seeks and say “Did you mean this?” showing it to her.
For someone who says “Turban…” there is not much we can do. Nor can she be told to care about anything that we may probably do. She has become a hopeless case.
We can only explain her pronunciation of such words without demand value by her wish to prevent the other demands from being heard, in truth by her fear from the other demands being heard.
But demands make someone speak and learn language insofar as they are not met. If all demands were met, if the baby since its birth would let’s say have one hand in butter other hand in honey, have what she eats in front of her and what she doesn’t eat behind her [t.n. these are Turkish idioms] (one can find more idioms) then she would never need to speak and learn language.
Therefore, demand remains unmet.
It doesn’t remain entirely unmet, to be sure, but it is never possible to say that it is met.
In this way, demand turns into desire. When it becomes the expression of a certain lack, demand has become desire and from that moment on, relevant representatives of esnaf [t.n. Turkish social class of shopkeepers] may come to open their shops at the said location, hanging their signs on the street. For the matter here has now become subject to the exchange abstraction and is no longer “on demand”.
In fact the disparity that emerges between demand and desire constitutes the essential subject matter of psychoanalysis. The self-causing of desire leads to the emergence of drives. These drives constitute the establishments that we call “society”.
Thus it is legitimate that we call this a “demand”. The following sections will explain why one cannot call it an “application” or a “reference”.